Key Elements To Include In A Website

Every website needs to include the basics, from a homepage to web address, every website needs these simple elements in order to function in the way we want our websites to. But there are many other elements you may not have known that need to be included in a website in order to a website work its peak performance, but also to ensure the user experience is amplified.

In this blog, we will be covering a range of key elements that need to be included in a website, talking about what they are and what they do to the website.

An Easily Navigated Site Map: 

For those who don’t know a site map is a blueprint of your website that help search engines find, crawl and index all of your website’s content, or in simple terms it helps to understand what is on your website by scanning through it.

It is important to ensure that your websites site map can be easily navigated by a user to ensure their experience of using your website is positive. A complicated site map can not only make the website hard to navigate, but it can also deter users from coming back to your website. 

One of the most important aspects of a website is making sure the links to the most important pages, and a site map, are clear. Things such as dropdown bars can help with this as they make it much easier to navigate your way around a website. 

Make sure your websites navigation system is clearly laid and out can be easily understood.

A Simple Web Address:

This may sound like a fairly obvious thing to include in a website however it an aspect of a website that many people mess up – the reason behind this being that they overcomplicate the web address, making it much harder to find via a search engine. 

This is why it is so important to keep your web address simple – as a simple web address will make your website so much easier to find. Think of your web address like your brand – you wouldn’t want to overcomplicate it; you’d want to get straight to the point. So do the same with your web address.

When creating your web address, avoid using lengthy words and grammar such as dashes as these are key ways to make your web address complicated. If possible, make sure your web address is your businesses name and nothing more.

SEO Optimisation

SEO (Search Engine Optimisation) is one of, if not the most important elements that needs to be up to scratch in your website. If your websites SEO is the best, it can be, a higher amount and better quickly web traffic will come to your website via search engines. 

There are many ways you can optimise your websites SEO with things such as outbound links, readability and keywords all being aspects that help the SEO improve. As well as this, WordPress sites allow for SEO plugins to be installed to ensure your SEO is up to scratch, we’ve talked about the Yoast SEO plugin in a previous blog, so if you’re interested in SEO, you can check that out!

In our opinion, these 3 elements must be included within a website to make sure the website is at its peak functionality and to ensure the user experience meets the maximum expectation for a those who use the website.

If you are looking for a fully optimised website, get in touch and we’ll be happy to help:


Phone: 01727 226 376

Email: [email protected]