How can Google help my business?

Have you ever wondered what is behind a website that makes it successful and easy to monitor?

There are many ways to make your business easy to analyse and gain a bigger audience. 

Google has a range of free collective tools that you can use to analyse and keep on top of your website and content.

What do Google’s free tools consist of?

  • Google My Business
  • Google Analytics
  • Google Search Console
  • Tag manager

So, what does Google My Business do for your website?

Google My business is a free and easy tool for you to manage your online presence on search and maps on google. Google My Business can also help you understand how your customers interact with your business on google.

You can also sign up for G Suite through your Google My Business and after you join, your business will have access to more advanced tools like a professional email, shared calendars and more. 

What are the benefits?

  • Helps customers find your physical location 
  • Useful key information displayed
  • You can gain customer insights 
  • Allows people to leave reviews on your service.

How about Google Analytics?

Google Analytics is a free and easy tracking tool that provides a report of all activity on your website. This tool makes it simple for your website by analysing the activity and putting it into tables and charts. 66% of websites use google analytics to understand the activity that is going on inside their business.

What are the benefits?

  • Collects data and activity automatically 
  • You can see where your visitors are coming from
  • You can identify your best performing content 
  • Automatically make charts to make it easier to understand

What is Google Search Console?

Google Search Console enables you to monitor, maintain and troubleshoot your website’s presence on Google. It enables you to understand and improve how Google sees your site.

What are the benefits?

  • Tells Google to find and crawl your site
  • Troubleshoot issues
  • Fix indexing problems and request re-indexing of new or updated content
  • Receive alerts if there are any issues

What is Google Tag Manager?

Tags are the snippets of code on your site that collect all information and send to third party. The codes involve analytics and how the site functions. Google tag manager gives you the data from your site as it holds all the tools together.

What are the benefits?

  • Built-in tags so it does not crowd your website
  • Tracks your events on your site
  • Easy to use 
  • Everything is in one place

In Conclusion…

Google has a range of tools that are all very helpful when it comes to analysing the fundamentals of your website. All the google tools connect in some way or another and can help you keep on top of the statistics in your website that people may not realise they need to manage. Having the tools can really boost your business and show professionalism to your website, so be sure to make it a key priority in your business and marketing strategy. 

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