This blog post was adapted into a presentation for London Colney Business Network – as it was adapted it evolved into 12 points. If you would like to see the presentation please click here.
A website is not just something that you create and then leave it should be ever evolving with you, your business and your customers.
Your website should
- Attract the right visitors
- Tell your visitors exactly what you do, what problem you can solve for them
- Tell them what you want them to do and how you want them to do it.
The point of a good website should be to help your visitors get the information they need. Enable them to interact with you, whether that is by contacting you, buying a product or finding you!
Your Unique Selling Proposition should be obvious.
So… if you take a look at your website is it:
The importance of a business website is:
- Gives you the opportunity to prove your credibility – this can be through testimonials, case studies and blogs.
- Increases your visibility and gives you a wider reach.
- A website is open 24 hours even if you aren’t!
More importantly what is important to you and your visitors/customers??
In this article, I will take you through 8 simple ways to improve your website. Whether you have a brand new site which has just been created or a website which has been online for years the following tips should help you to increase your visitors and conversion rate and generally help you have a much more useful and productive website.
google know where to find you
This may seem obvious but
- Google Analytics – Sign up and add the code snippet to your site for in-depth reporting on what your visitors are doing. Plugins such as Monster insights show your reports straight to your dashboard or set up automated reports from your Google Analytics dashboard.
- Google Search Console – from here you can submit your sitemap and index your URLs and see if there are any errors such as 404 errors which mean people are searching for pages that have been removed or never existed (and so enables you to fix this).
- Google my business – This will allow you to put your location, help people find you and review you!
2. Make sure your site is mobile friendly
Studies show that people who are visiting websites on their mobiles have now overtaken those visiting on a desktop.
Since 2015 Google has ranked mobile-friendly sites higher than non-mobile friendly sites.
Here area few tools to test your site:
3. Make you CTAs obvious
In more ways than one!
Make sure they are eyecatching and tell the visitor exactly what you’d like them to do…
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a email signup form
This is the best way to increase your mailing list and give you access to potential clients.
Make sure the customer see the sign up form either with a pop-up or in a prominant lace on teh site – iin the header banner or the home page.
Explain the benefts of signing up, such as early access to sales, discounts or a useful resource.
Make it easy for them – just ask for the required information.
5. Keep your site up to date
Once your site is live don’t forget about it! Keep the content relevant and up to date.
Change images and keep it fresh.
If you have a blog but haven’t written anything for a while hiding the blog from the navigation menu until you have time to write some more up to date posts.
6. Optimise your page speed
You can run an analysis of your page speed using the following tools:
Both these tools will give you an insight into how to improve your page speed and therefore decrease your visitor boue rate.
One of the easiest ways to increase your page speed is by minifying all images on your site. No image needs to be more than 1500px wide and should ideally be under 200kb. Save images as Jpegs if possible and use a minifying tool such as:
Another thing to do
7. Use great images
Images really can make a website. If what you do is very visual and you can afford it invest in a professional photographer.
Alternatively use decent stock images. Here is a list of free and paid stock image sites:
- Pexels (Free)
- Pixabay (Free)
- Unsplash (Free)
- Canva (Easy image creation with free and paid plans)
- iStockPhoto (Paid)
Also please make sure that you rightfully own any images used on your website as you can get hefty fines if you have just taken an image without permission.
8. Keep your site safe and back it up
Their are various ways to keep your website safe from hackers including choosing your hosting company carefully, for WordPress sites use a security plugin such as WordFence and Securi, and again with WordPress sites make sure that the Core files and plugins are all kept up to date.
For contact forms, prevent spam with honeypot or/and recaptcha.
Ensure you have a backup plan if your site is hacked or goes down for any reason by keeping regular backups in at least two different places – such as one on the server and one on your Google Drive.
If you would like me to audit your website please contact me